You've probably heard this expression before. Now consider that video is comprised of over 30 distinct individual pictures per second, that equals 1800 pictures per minute!  While it might be a stretch to say that a minute of video is equivalent to nearly 2 million spoken or written words in informational content, video has a proven track record with retention when compared to other mediums.  iMediapros.com this power for our clients.

iMediapros.comCorporate/Commercial Video Productions

Commercial/Corporate production-

Video is a powerful tool for business communication.  And not just through television commercials.  Video is a great way to enhance company presentations and deliver reports, because of its ability to command attention from the viewer.  Video provides a great alternative for providing instructions with any  product.  Assembly instructions, use and care of products, and more can be delivered through video.

Let's say that you are interested in purchasing an important home appliance.  You are comparing two similarly priced units from different companies.

Company "A" provides you with a small brochure.

Company "B" provides you with a brochure and a promotional video tape.

After looking through both brochures, you still haven't quite decided which you like better.  You pop in the video from Company "B".

Company "B" now has an opportunity to tell you why their product is superior.  The competitors do not.   In ten minutes you tour the factory and are shown the superior Company B production process.  You see why the construction materials are stronger, why their product lasts longer,  and why it functions better.  You meet the employees who will construct  your product, and who view training videos regarding new technologies in their fields every 3 months.  You see a few clips of their exhibit from the last industry convention video, where their exhibit was an award-winning success.  You are shown how each unit is constructed with skill and precision.  You are then shown how the installation will be simplified by the accompanying installation, use and care details on the product support video or multimedia cd-rom shipped with each unit.  The video wraps up with a snappy animation, freezes and fades to black.

Which company has had the advantage in appealing to your needs?